How Nightfood Helps
Sleep experts formulated Nightfood for guilt-free nighttime snacking with a sleep-friendly nutritional profile.
Almost everybody snacks at night. In fact, according to IRI and Harris Poll data, more than 80% of adults snack regularly at night, totaling over 700 million nighttime snacks consumed each week. That’s a combined spend of over $1 billion weekly.
We struggle to make the right choices but most of us don’t reach for the healthiest options and instead reach for the cookies, chips, and ice cream.
Eating the wrong snacks at night can impair sleep, and when we don’t sleep well, everything suffers: performance, appearance, relationships… everything.
Our modern lifestyle keeps us awake later and later, violating our natural sleep rhythms while our biological programming compels us to load carbs and fats in case food is scarce tomorrow – a survival throwback to hunter-gatherer days.
All of this creates a vicious cycle, leaving us feeling guilty. The problem compounds nightly and has long term impacts on our health and our self-esteem.
Consumers are increasingly turning to “better-for-you” snacks, which are often healthier in certain ways. But all have failed to address the single most important lever of health: better sleep.
Nightfood provides the first snacks uniquely formulated by sleep and nutrition experts to be sleep-friendly, so having a night snack is no longer an existential crisis.
That means less of the sleep-disruptive ingredients common in the most popular night snack choices and more of the ingredients and nutrients that research suggests can support nighttime relaxation and better sleep quality.
It’s the perfect snack for the cravings that hit during the precious wind down time after dinner and before bed.