We know how it is…at the end of a long day, your little CraveMonster comes to visit, usually right around TV o’clock.
He’s the reason you reach for cookies, chips, or ice cream. He’s the reason you’ll eat anything and everything you’ve been avoiding all day long. He’s the reason almost half of all snacking happens between dinner and bed.
He doesn’t mean to do it…he’s actually there to help. You’re the bear about to hibernate, and CraveMonster is just trying to make sure you get enough calories to make it through the fast. He doesn’t realize when you wake up, you’ll have easy access to millions calories in your fridge, and billions once you venture out of your house and into the wild.
Unfortunately, he also doesn’t know much about health or sleep…the most efficient way to stock up on energy (calories) is by eating junk. So, that’s what the Crave Monster entices you to eat…sugary, fatty and salty snacks. That’s what he’s programmed to do.
Don’t tell Crave Monster NightFood is healthier and more sleep-friendly than that other stuff (that’s our secret). He just knows it’s crave-a-licious.
Feed the Crave Monster!